The excitement of London’s West End never gets old. There’s always new ways to revel in London’s festive charm. The Conrad St James boasts one of the best locations to explore Britain’s royal and cultural heartland.

With Buckingham Palace, Big Ben, Westminster Abbey and St James’s Park on its doorstep, taking in the sights of London is easy. What’s more, with shopping destinations like Leicester Square, Covent Garden and Carnaby Street just 10 minutes away, you’ll be right where it all happens.

The annual Christmas market in Leicester Square is where you’ll find both traditional treats and unique hand-picked surprises. Take a stroll along the Bavarian-style stalls and browse the variety of gifts; from hand-crafted toys to festive ornaments. The experience is even better a warm glass of mulled wine in hand and a bite to eat from the choice of street food concessions. Then there’s the world-famous Winter Wonderland, an unmissable annual festival at Hyde Park. Think funfair rides, Bavarian huts with tempting food stalls and live entertainment – there’s something for everyone to enjoy.

And if you’re looking for a novel way to experience the best sights of the city, the Live the Landmarks experience at the Conrad St James is just the ticket. The tour includes a knowledgeable guide taking you to all the must-sees from The Houses of Parliament to Westminster Abbey, Trafalgar Square, Buckingham Palace, St Paul’s Cathedral and more.  We recommend an evening experience to see London lit up with festive lights and to give extra flavour to this experience, why not upgrade the tour by adding a foodie break at a local street food market?  The best part is, a photographer can accompany you so that you can completely relax while enjoying the city’s winter charm and have the first-class images to show off on your Instagram account.

Follow Samantha Van De Poll on Instagram as she explores London’s West End and shares her experience of staying at the Conrad St James. #AVeryHiltonChristmas